Sustainability & Ethical Practices

Sustainability & Ethical Practices

Luxury with integrity — products you can feel good about choosing.

At Sérénité by Ana Maria, our commitment goes beyond delivering beautiful products. We believe in offering items that align with responsible practices and contribute positively to the world.

Our Approach to Quality & Responsibility

We source all our products directly from Italy — a country renowned for its dedication to quality craftsmanship and high production standards. Our suppliers follow strict European regulations, ensuring that products are made with care for both people and the environment.

Key Principles

  • Quality Sourcing: We work with suppliers who use high-quality ingredients and materials for long-lasting, effective products.
  • Responsible Production: Our Italian partners operate under rigorous European manufacturing standards, often including measures for environmental impact and worker welfare.
  • Mindful Operations: As a small business in Cyprus, we reduce waste by consolidating orders weekly, limiting unnecessary shipments and lowering our carbon footprint.
  • Transparency: We are open about our processes, from sourcing to delivery, so you can purchase with confidence.

Our Promise to You

Choosing Sérénité by Ana Maria means selecting products that are not only luxurious and effective, but also come from a supply chain committed to quality and ethical standards. We continuously look for ways to improve our practices and offer products you can feel good about.

Last updated: August 6, 2025